Harley Davidson

For Harley Davidson's 120th Anniversary, We collaborated with the iconic motorcycle brand at their Milwaukee headquarters to enhance the HD Membership app by integrating generative digital collectibles. Inspired by the riding badges awarded to rally race winners in the early 1900s, we designed unique, purchasable 3D digital collectibles. These were to be integrated into the existing iOS app and marketplace, allowing users to buy and sell them from Harley Davidson's exclusively. This project aimed to blend Harley Davidson's rich heritage with cutting-edge tech, providing members with nostalgic, innovative ways to celebrate their passion for riding and to connect with a new audience of Harley Davidson fans.