Juna

Transforming Sexual Health for Gen Z

Sexually transmitted diseases are rising among young people. Gen Z, though more open, educated, and proactive about their sexuality, still faces outdated “line up at the clinic” solutions. When we met Peter Arian, Juna’s founder, he had a passionate vision for accessible and destigmatized STI testing and treatment. Our Discovery Process revealed significant obstacles like insurance red tape, healthcare data compliance, and evolving regulations that have hindered industry progress.

We aimed to create a brand voice that resonated with Gen Z and built immediate trust. Through our Design & Development process, we developed a visual identity, content delivery system, and communication strategy for Juna in just 5 months. Since launching the Juna web app, the team has expanded into social media, podcasts, and successful marketing campaigns. Highlighted by TechCrunch, Juna’s success led to fundraising and expansion into other wellness categories, all powered by the platform and brand developed with Polyform.

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