RTFKT

Pokemon Go for Sneakerheads, Powered by the Most Visionary Web3 Fashion Brand in the World.
Client
RTFKT
Year
2021
Deliverables
Product Design
Interaction
3D Animation
Overview

INNOVATING THE INTERSECTION OF GAMING, COLLECTIBLES, & FASHION

We met the RTFKT team in mid-2020, just before the world hit peak COVID and NFT mania. The RTFKT team recognized that NFTs were the future of digital collectibles. While most were just learning about NFTs like Bored Apes, the RTFKT team envisioned what was three steps ahead. They needed help to realize their vision, and Polyform was excited to be part of history in the making.

Through our Discovery Process, we explored video game mechanics, opportunities to enhance the hype of collecting with AR, and the future of collectibles and digital fashion. Guided by the forward-thinking RTFKT crew, we developed a concept at the intersection of gaming, NFTs, and fashion. Although the project never released due to their acquisition by Nike, the work we did together in 2020 and 2021 defined trends and set the stage for RTFKT’s future successes, including the iconic CloneX NFT project.